Founding 10 · now accepting private practices1 / 10

Recover revenue hiding in your dormant patient list.

Opta is a revenue-recovery platform built for optometry. It works your recall and reactivation list, calling lapsed patients in a warm, real voice and booking them back in. All for a fraction of the cost of a front-desk hire.

Apply to the Founding 10Hear a real call
HIPAA-alignedSOC-2
opta.app · recall queue
Dormant · 312Called · 68Booked · 24
MR
Maya Ramirez
Overdue 11 mo
JO
James O'Neill
Call ready
PW
Priya Wen
Called · booked
KT
Kwame Tate
Call ready
AN
Ada Nguyen
Booked Oct 22
9:41•••
O
Opta for Bay Street Optometry
0:38
OptaHi Maya — Dr. Mehta noticed it's been almost a year since your annual exam. Want me to find a time that works?
MayaYes please! Saturday morning?
OptaBooked you Sat Oct 26 at 10:15. I'll text you a confirmation.
Building hand-in-hand with our first design partner
Primary Eyecare Associates
HIPAA-alignedSOC-2TCPA-compliant
How it works

Three steps. Zero busywork.

Opta lives alongside your EHR and quietly does the recall work that's been falling off your front desk's plate for years.

01

We surface your dormant patients.

Opta connects to your EHR and finds the patients who haven't booked in 9+ months — the ones most likely to lapse forever.

1,284 patients due for recall
312 overdue 12+ months
$215k est. recoverable revenue
02

Opta calls in a warm, human voice.

Each call is tuned to the patient's chart notes, last visit reason, and your practice's tone — a real conversation, not a recorded script. You set the rules; Opta dials.

“Hi Maya — Dr. Mehta noticed it's been a while. Want to book your annual?”
“Hi Kwame — just checking in on those dry-eye drops. Time for a recheck?”
03

They answer. They book.

Opta handles the conversation, suggests times, and drops the appointment straight into your existing calendar — then texts the patient a confirmation.

Primary Eyecare · early results
41% answer & engage rate
22% convert to booked exams
$28k recovered, first 60 days
Hear it yourself

Listen to a real Opta call.

No robotic IVR. No “press 1 to book.” Opta greets each lapsed patient by name, with the real reason they're due — and keeps the conversation going until the exam is on the books.

Calls from your practice caller ID, not ours
Speaks from real chart context, never a script
You stay in control — review & opt-out built in
O
Opta calling for Primary Eyecare Associates
Sample call
0:00 / 1:34
AdamHello?
OptaHi, is this Adam?
AdamYes, speaking.
OptaHi Adam, this is Riley over at Primary Eyecare Associates. We were going through our records and noticed you're overduefor your regular check-in with Dr. Chander. He likes to keep up with these to make sure everything's looking good with your vision. Is this a good time to find a spot for you on the schedule?
AdamYeah, absolutely.
OptaOh, awesome. Let me pull up Dr. Chander's calendar here. Okay — it looks like we have an opening on July 20th at 3 PM, or we could do July 21st at 10 AM. Do either of those work for you?
AdamThe July 21st at 10 AM sounds good.
OptaGot you down for July 21st at 10 AM. Before I lock that in, let me make sure I have the right chart pulled up. Could you confirm your date of birth for me?
AdamYeah, absolutely. My date of birth is 8/7/2004.
OptaPerfect, thank you. And has your address or phone number changed since your last visit?
AdamIt has not, no. Still at the same address.
OptaAlright, wonderful. We have you all set for July 21st at 10 AMwith Dr. Chander at our office on 5460 South Archer Avenue. We'll send a text confirmation over shortly. While I have you — is there anyone else in your family you'd like to book an appointment for?
ROI calculator

What's your dormant list actually worth?

Most independent practices have 30–40% of their patient list lapsed. Move the sliders to see what Opta could recover for yours.

3,500
35%
$168
Estimated recovery in your first 90 days
≈$41,160
Assumes a 20% rebook rate on contacted dormant patients — in line with what we're seeing with our first design partner.
Founding 10 pricing: $149/mo · less than a day of front-desk wages.
From our design partner
“I was skeptical a computer could call my patients without sounding cold — it doesn't. Opta sounds like a thoughtful member of my front desk, and it's quietly bringing back patients we'd written off months ago. It costs less than a single shift of reception.”
DC
Dr. Chander
Primary Eyecare Associates · founding design partner
Shaun Chander
A note from the founder
"I started Opta after watching my mom — a solo OD for 28 years — fight for every patient on her schedule while a recall list of 1,400 namessat in her EHR untouched. Front desks don't have time to chase them. Patients are too polite to admit they forgot. Opta is the warm, persistent friendin the middle. The Founding 10 is how we build it right — with ten practices who'll shape every feature, and keep founder pricing forever."
SC
Shaun Chander
Co-founder, Opta · shaun@opta.app
The Founding 10

Build the product alongside us.

1/ 10
founding partner live

Founder pricing, forever.

$149/month locked for life — less than a single day of front-desk wages, and 40% below our planned list price.

A direct line to a founder.

Shaun's cell on day one. Weekly office hours. We ship what you ask for — if it helps the cohort, it's in.

Hands-on onboarding.

We do the EHR integration, the tone tuning, and the first 50 call reviews with you. You'll be live in a week.

Performance guarantee.

If Opta doesn't recover 10× your subscription in the first 90 days, we refund the quarter. No asterisks.

FAQ

Honest answers.

If we haven't covered something, email hello@opta.app.

What does the Founding 10 actually commit to?
A 6-month pilot at $149/month with a bi-weekly 30-minute feedback call. You keep founder pricing forever, whether you stay month-to-month after or not. If we don't recover 10× your subscription by day 90, we refund the quarter.
Will it sound like a robot to my patients?
No. Opta speaks naturally and conversationally, drafting live from your chart notes and tone preferences, and calls from your practice's caller ID. It opens with the patient's first name and a real reason for the call — never a recorded blast. You review the first 50 calls before they go out.
Which EHRs do you connect to?
RevolutionEHR, Crystal PM, OfficeMate, and Compulink today. CSV import as a fallback. Founding 10 practices get priority on new EHR integrations — tell us yours in the application.
How long does setup take?
About a week end-to-end, but only ~30 minutes of your time. We do the EHR connection, the tone tuning, and the first call reviews alongside you on a single onboarding call.
Is patient data safe?
Yes. SOC-2 Type 1 complete, Type 2 in progress. HIPAA-aligned, BAA available. Opta only reads the chart fields needed to make a call, and your data is never used to train shared models.
What happens after the Founding 10?
We'll open general availability in mid-2026 at around $249/month. Founders keep $149/month for life, with priority on new features and a say in the roadmap. The list price goes up; yours doesn't.
Apply to join

Nine seats open in the Founding 10.

A short form, a 20-minute call, a week to go live. If we're not the right fit, we'll say so on the call — before you pay anything.

Apply to the Founding 10Book a 20-min call